Meet the Team

Meet the people behind the tide group!

Kate Ashton

Kate Ashton

CEO and Founder

Kate is our stellar CEO. She is the driving force behind Tide. Her years of specialised financial services expertise combined with her ever-growing network enable her to build the communities that are such a vital asset for Tide. Combined with expert steer and executive decision-making, Kate enables Tide’s continuous achievements.   

When not working, Kate can be found walking her gorgeous springer spaniel, Smudge, in the great outdoors. She’s also a huge foodie; always up for a meal out or whipping up a delicious roast!  

Adam Briggs Tide

Adam Briggs


Adam is the head of Investigations for The Tide Group. As a former Chief Police officer with over 31 years’ experience in law enforcement, he has led countless investigations and is committed to delivering results for his clients. A well-known investigative expert, he has served as President of a European law enforcement organisation and specialised in business change and investigations for governments, local authorities and businesses across the world.

In 2017, Adam received the Queens Award for Enterprise in the International Trade Category. The award was bestowed personally by Her Majesty the Queen.


Neil Petty

Strategic Planner

Neil is an accomplished debt buyer and lending principal, currently working as Director at BloomSmith, Tide’s premier strategic partner. Prior to BloomSmith, Neil founded his own company, which was the first FCA accredited debt purchase company to operate on the highly sensitive HCST area. Neil now focuses on driving BloomSmith to achieve excellent results. His guiding presence at Tide imbues the business with further senior financial expertise.  

Outside of work, his passions include flying, motorbiking, sailing, skiing, and travelling. He’s always ready to tackle the next big adventure.  


Jonny Towers


As Director, Jonny brings strategic expertise and dynamic, fresh approach to business that enables Tide to continuously develop in exciting new directions. With a background in IT, Data Management, Business Development and Marketing, Tide benefits from his multi-faceted skillset.

 If he’s not in the office, you’ll find Jonny hitting the gym or working his way through a book about business.  


Gaby Brogan

Content Manager

Gaby manages all things content. From articles to blogs and updates to press releases, she creates it all. Her passion for innovation combined with her background in technology and finance consulting enables us to get our messages across clearly and authentically

When not writing for work, she’s reading for fun. Passionate about travel and yoga, she’s always planning her next trip to somewhere sunny and remote!